Short Posts Win — Continuity Beats Completion

Most people do not write because they lack talent, but because the bar is set too high. Trying to write a "proper column" leaves them staring at a blank screen for a month. A site's rhythm and a column's rhythm are different. Sites pass by every day; columns get finished now and then.

A daily log welcomes short posts. They do not have to be long — only clear about three things. What you saw, what stayed with you, what you will do next. With those three, both the reader and your future self get a handle to hold the post by.

Rules for staying in it

• Write on the days you can, rather than aiming for one post a week
• The title can be fixed later
• Separate the standard for publishing from the standard for your private notes
• Aim for "communicable" instead of "perfect"
• Do not blame yourself for missed days — put the next writable day on the calendar

A pile of short posts becomes material for a longer post later. An unwritten perfect post is not even material. When you feel like grouping them into a series, it is safer to stack the pieces first and bundle afterwards. Starting from the bundle makes the first piece too heavy.

Short posts are not an excuse. They are a unit of communication matched to the site. Leave behind only the length you can write today and the scene you saw today.

A quality bar for short posts

Short does not mean careless. A short post is solid when the scene shows, the grounds are there and a next action exists. A long post is hollow when it is only abstractions. Look at density, not length.

Not being able to write one post a week is fine. But leave one line about why you did not write — it helps the next round of design. Something like "business trip, evening records were hard." That one line is also a condition of the site.